Generate full-funnel impactĮvery customer goes through a journey with your brand, from awareness to interest to purchase.

This translates to an unrivaled median engagement rate of 17.5% on Branded Hashtag Challenges. This peer-to-peer endorsement can be incredibly influential. When users create and share challenging content with friends and followers, it becomes a form of word-of-mouth marketing. Participation is also simpler on TikTok than on other platforms because users do not have to create from scratch: TikTok culture revolves around remixing sounds and actions posted by other users. They can interpret the brand’s message and product through the eyes of an “everyday user,” sharing your story in a way that resonates with their community.

Users become captivating storytellers provided with the TikTok platform’s best-in-class sound and video editing tools. It’s an outstanding opportunity to amplify your brand voice and deliver participation in an entirely new way.Ī Branded Hashtag Challenge offers some unique benefits, including It allows brands to go where their target audience is, speak their language, and be part of the culture. Hashtag Challenge has the power to put your brand at the center of cultural movements and turn your target market into co-creators, decision-makers, followers, buyers, and most importantly: ambassadors. Why brand should make hashtag challenges on TikTok?

Number of videos participating in the challenge.

Total number of people watching videos with hashtags,.

This ad campaign performance is typically measured by: Because of TikTok’s sophisticated algorithm, the more frequently users interact with a specific hashtag, the more often it appears on their For You Page (home feed).Ī hashtag challenge can be created by anyone and hoped to go viral, but the Branded Hashtag Challenge is a paid-for version that goes further. This ad format prompts users to record themselves performing a particular action and upload it to their accounts. You just create a catchy hashtag, combine it with a video that shows a specific action, dance, or athletic feat, and challenge others to do the same. Starting a Branded Hashtag Challenge is not difficult at all.

Tik tok dance hashtags